In today’s book review, Crush It‘, Gary Vaynerchuk (Gary Vee, for short) inspires readers to quit their job, start a blog and build a business around their passion.

Sounds wonderful, doesn’t it? – Quitting your job and doing what you love. There is a catch however. According to author Gary V, you’re going to have to really love what you what you’re writing about and be willing to hustle and work harder than ever before.

Gary suggests you have the following conversation with yourself;

“Is technology (or candy or marketing or soccer) my ultimate passion?” – “Yes”

“Okay. Am I good enough to be the best blogger about tech (or candy or marketing or soccer) in the world?” – “Uh…”

If you  cannot answer both of those questions – Am I sure my passion is what I think it is, and Can I talk about it better than anyone else? – with an emphatic “Yes!” you are not going to win.

Chapter 5, Page 52 

As you can see, he sets the bar pretty high for how passionate about a subject you need to be in order to be successful.

What if nothing comes to mind when you think of passions you could dedicate an entire website to? This is perhaps the harsh truth about ‘Crushing It’ online. the competition is fierce and only the best will thrive. Only the most passionate, most dedicated, most authentic blogs will win the game in the end.

To be honest, I feel the book has a narrow focus. If you have a passion that you’re raring to dedicate a website to, this book could be the inspiration for you to finally make the move but if not, the first half of this book may frustrate you as it did me. To be fair however, there are a lot of things to be learned from this book, particularly around social media.

“Social Media = Business, Period”

Chapter 1, page 11

Gary’s formula for success in this book to ‘nail the correct combination of [your] medium and passion’ . While the first half of the book is mainly about passion, the second is about medium.

Gary encourages readers to join the conversation around their niche online and cement their place in their respective online communities. I found the biggest takeaways to be around using social media channels as well as forums and blogs outside of your own to answer questions and add intelligently to conservations already taking place.

“I want to share with you the best business tweet of all time: ‘What can I do for you?'”

Chapter 6, Page 72

I would encourage anyone looking to build a personal brand online to pick up this book.

The book is geared to appeal to an audience with a particular passion and if you fit that description, you will probably love this book. Otherwise, you may still learn a thing or two about blogging and social media.

About the Author

Gary’s writing style is no doubt entertaining. If you’ve seen some of his videos online, you would know what I mean. Gary is known for his loud and passionate personality which he unleashes through his YouTube channel and blog.

Gary is known for being one of the first to build a successful brand through social media. His YouTube channel, Winelibrary TV has aired over 1,000 episodes since 2006 and he posts regularly on his personal channel, answering questions from his viewers multiple times per week.

To find out more, visit Gary’s website at

Until next time,


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